Your ski lifts can't adapt to demand

What if they could?

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Introducing
Autonomous Skier Transports
A ski lift that responds to demand

Armana Autonomous Skier Transport

An analogy to explain...

1876 - 1990s

Remember when phones had cables?

You had to be at the right place, at the right time.

  • One person at a time
  • Your reach was as far as the cord
  • The internet meant using a PC
Dense network of telephone cables constraining communication

Mobile changed everything

1990s - Today

No more cables

It started with the yuppies. Then we joined them.

  • Now everyone has their own phone
  • You use it wherever you want
  • Internet adoption exploded
Freedom of mobile communication without boundaries

This was a fixed to variable supply transition

From 0 million landlines to over 0 billion mobile subscriptions today

Before

Fixed supply meant

  • Hardware and capacity were tightly linked
  • Location constrained usage
  • The system was inherently inefficient
After

Variable supply means

  • Hardware and capacity are loosely linked
  • Location independent service
  • The system maximises efficiencies

Now, the same shift is coming to ski lifts

Autonomy is to ski lifts what mobile was to landlines.

How it works in practice

1

Dynamic deployment

10 vehicles or 100 - match actual demand

2

Dedicated paths

Groomed, fenced routes separate from skiers

3

Energy optimization

Unused vehicles become energy storage

Get details for your resort

Study yourself

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Personal approach

Book a call

A personal conversation, tailored to your needs, answering any questions you might have.

Either route will get you detailed insight into:

Capacity modeling for different resort profiles
Safety protocols and regulatory compliance
Deployment strategies and timelines
ROI projections and cost analysis

Quick Q&A

Can these lifts handle 4,000 people per hour or more?

Yes. Deploy more vehicles to meet peak demand. Most scenarios use two lanes, just like a regular surface lift. For high intensity areas you can use a three lane approach. The best thing? The vehicles not needed for off-peak days can trade energy or store energy for your resort.

When are they available?

We are testing throughout the 25/26 season. 50 vehicles are planned to be available for the 26/27 season.

I'm worried about vehicle congestion on my mountain

With any new technology, the "what will it look like?" concern is understandable. Your mountain will not be congested as the vehicles drive on predetermined, groomed and fenced routes. Give us a call and we can give you an accurate picture of what this will look like for your resort.

How safe are these vehicles?

The vehicles are stationary at entry and exit, run on pre-determined fenced routes and have an array of advanced sensing equipment specifically for object detection in harsh conditions. In short: the safety profile of these vehicles will far exceed the safety profile of even the most modern ropeway solution.

The future of mountain transport is fleet-based

Join us in exploring what this means for your resort

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Last updated: January 2025

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About Armana

Armana's initial idea came to Dennis whilst he was stuck in a chairlift in 2012. Back then Armana wasn't possible. Today it is.

26/27
Season Launch

The Founding Team

Dennis Hettema

Dennis Hettema

CEO

30 years technical and commercial leadership veteran. Successfully scaled and lead numerous large distributed teams. Avid skier. Focus: overall leadership, sales & tech

Naomi Hettema

Naomi Hettema

COO

20 years operations veteran. 3x RCI largest cruise ship in the world operations leader. Various operational leadership roles in tourism industry. Focus: overall operations

Joel Baynes

Joel Baynes

Chief Special Ops

22 years commercial veteran. Numerous strategy roles across tech on startups and scale-ups. Focus: compliance, insurance, legal and special ops

Jamie Reynolds

Jamie Reynolds

CTO

25 years digital leadership, delivering innovation for top FTSE 100 clients. High-energy, enthusiastic, and passionate backcountry snowboarder

Peter Hagström

Peter Hagström

CCO

20+ years growth leadership veteran. Built high-performing sales teams across industries. Lifelong snowboarder. Focus: commercial strategy, partnerships & go-to-market

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