Driver free
mountain logistics
Driver free
mountain logistics
Ski lifts without cables
Ski lifts without cables
Ski lifts without cables
- Patent Pending -
The Armana Brût Difference
The
Armana Brût Difference
- Patent Pending -
01 of 10
01 of 10
01 of 10
Slash Transport Costs
Slash Transport Costs
Slash Transport Costs
No depreciation.
No maintenance costs.
No driver.
Elastic transport costs.
Pay per km.
No depreciation.
No maintenance costs.
No driver.
Elastic transport costs.
Pay per km.
02 of 10
02 of 10
Run In Any Weather
Run In Any Weather
Run In Any Weather
Purpose built rugged design, hardened sensing and optimised electrics make the Armana Brût the perfect mountain work horse.
Cut through blizzards, whiteouts, and -25°C weather.
Your goods arrive, always.
Purpose built rugged design, hardened sensing and optimised electrics make the Armana Brût the perfect mountain work horse.
Cut through blizzards, whiteouts, and -25°C weather.
Your goods arrive, always.
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03 of 10
03 of 10
Redundant Safety
Redundant Safety
Redundant Safety
The Brût handles obstacle detection, geofencing and emergency braking with split second precision.
Paired with the ability to instantly take control remotely, your goods and guests always arrive safely.
The Brût handles obstacle detection, geofencing and emergency braking with split second precision.
Paired with the ability to instantly take control remotely, your goods and guests always arrive safely.
04 of 10
04 of 10
Seriously Sustainable
Seriously Sustainable
The fully electric Brût cuts emissions by up to 90% vs. snowcat based logistic, saving over 10 tons CO₂/year/unit.
Silent and sustainable delivery to brag about.
The fully electric Brût cuts emissions by up to 90% vs. diesel, saving ~10 tons
CO₂ / year / unit.
Noise-free, sustainable delivery to brag about.
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05 of 10
05 of 10
Simple Deployment
Simple Deployment
Simple Deployment
Send your Brûts out when you need them. On-demand, 24/7.
Make schedule conflicts a thing of the past.
Send your Brûts out when you need them. On-demand, 24/7.
Make schedule conflicts a thing of the past.
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06 of 10
06 of 10
Data Driven
Data Driven
Data Driven
Track spend, routes, cargo, and more with custom dashboards.
Make data-driven decisions.
Track spend, routes, cargo, and more with custom dashboards.
Make data-driven decisions.
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07 of 10
07 of 10
Transport Anything
Transport Anything
Transport Anything
The Brût's 1,000kg modular flatbed makes it a multi-purpose beast.
F&B crates, water tanks, trash skips, snow cannons, and more. Easily change and expand your add ons to make the Brût the solution to your needs every time.
The Brût's 1,000kg modular flatbed makes it a multi-purpose beast.
F&B crates, water tanks, trash skips, snow cannons, and more. Easily change and expand your add ons to make the Brût the solution to your needs every time.
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08 of 10
Rescue Broken Ski Lifts
Rescue Broken Ski Lifts
Gear box blown, chair slip issues, Mother nature closing your lifts?
Deploy your Brût(s) to transport skiers uphill and keep guests moving.
08 of 10
Rescue Broken Ski Lifts
Gear box blown, chair slip issues, Mother nature closing your lifts?
Deploy your Brût(s) to transport skiers uphill and keep guests moving.
09 of 10
09 of 10
09 of 10
Effortless Implementation
Effortless Implementation
Effortless Implementation
No fixed infrastructure means seamless integration into your resort.
Scales from one unit to a fleet.
With on-site setup support and staff training, deploying the Brût will boost your operations from day one.
No fixed infrastructure means seamless integration into your resort.
Scales from one unit to a fleet.
With on-site setup support and staff training, deploying the Brût will boost your operations from day one.
10 of 10
10 of 10
10 of 10
24/7 Support
24/7 Support
24/7 Support
Round-the-clock tech support, remote diagnostics, and a dedicated account manager.
On-demand training portal for staff.
We're here when you need us.
Round-the-clock tech support, remote diagnostics, and a dedicated account manager.
On-demand training portal for staff.
We're here when you need us.
Coming '27-'28
Armana's Next-Gen Ski Lift
Armana's Next-Gen Ski Lift
Armana's
Next-Gen Ski Lift
What if you could deploy a new ski lift without the operational and planning overhead?
No fixed infrastructure, no endless maintenance. What would your resort look like?
About Armana
Armana's initial idea came to Dennis whilst he was stuck in a chairlift in 2012. Back then Armana wasn't possible. Today it is.
The Founding Team
Dennis Hettema
CEO
30 years technical and commercial leadership veteran. Successfully scaled and lead numerous large distributed teams. Avid skier. Focus: overall leadership, sales & tech
Naomi Hettema
COO
30 years operations veteran. 3x RCI largest cruise ship in the world operations leader. Various operational leadership roles in tourism industry. Focus: overall operations
Joel Baynes
Chief Special Ops
22 years operational veteran. Numerous strategy roles across tech led startups and scale-ups. Focus: compliance, insurance, legal and special ops
Jamie Reynolds
CTO
25 years digital leadership, delivering innovation for top FTSE 100 clients. High-energy, enthusiastic, and passionate backcountry snowboarder.
Peter Hagström
CCO
20+ years growth leadership veteran. Built high-performing sales teams across industries. Lifelong snowboarder. Focus: commercial strategy, partnerships & go-to-market.
About Armana
Armana's initial idea came to Dennis whilst he was stuck in a chairlift in 2012. Back then Armana wasn't possible. Today it is.
The Founding Team
Dennis Hettema
CEO
30 years technical and commercial leadership veteran. Successfully scaled and lead numerous large distributed teams. Avid skier. Focus: overall leadership, sales & tech
Naomi Hettema
COO
30 years operations veteran. 3x RCI largest cruise ship in the world operations leader. Various operational leadership roles in tourism industry. Focus: overall operations
Joel Baynes
Chief Special Ops
22 years operational veteran. Numerous strategy roles across tech led startups and scale-ups. Focus: compliance, insurance, legal and special ops
Jamie Reynolds
CTO
25 years digital leadership, delivering innovation for top FTSE 100 clients. High-energy, enthusiastic, and passionate backcountry snowboarder.
Peter Hagström
CCO
20+ years growth leadership veteran. Built high-performing sales teams across industries. Lifelong snowboarder. Focus: commercial strategy, partnerships & go-to-market.
About Armana
Armana's initial idea came to Dennis whilst he was stuck in a chairlift in 2012. Back then Armana wasn't possible. Today it is.
The Founding Team
Dennis Hettema
CEO
30 years technical and commercial leadership veteran. Successfully scaled and lead numerous large distributed teams. Avid skier. Focus: overall leadership, sales & tech
Naomi Hettema
COO
30 years operations veteran. 3x RCI largest cruise ship in the world operations leader. Various operational leadership roles in tourism industry. Focus: overall operations
Joel Baynes
Chief Special Ops
22 years operational veteran. Numerous strategy roles across tech led startups and scale-ups. Focus: compliance, insurance, legal and special ops
Jamie Reynolds
CTO
25 years digital leadership, delivering innovation for top FTSE 100 clients. High-energy, enthusiastic, and passionate backcountry snowboarder.
Peter Hagström
CCO
20+ years growth leadership veteran. Built high-performing sales teams across industries. Lifelong snowboarder. Focus: commercial strategy, partnerships & go-to-market.
Join Us!
Ready to disrupt the skiing industry?
Check out our open opportunities.
Ready to disrupt the skiing industry?
Check out our open opportunities.
Remote, GMT +/- 6 hours
Fulltime
Competitive package
15+ years experience
Head of Engineering
Head of Engineering
Are you as comfortable with a wrench as you are ripping up the slopes? Do you engineer your way out of every problem you encounter in life? Do you love building teams of talented engineers and leading them to success?
Are you a master at orchestrating the complex symphony of hardware projects?
Do you want your vehicles to disrupt the Skiing Industry?
Send us your pitch!
Remote, GMT +/- 6 hours
Fulltime
Competitive package
15+ years experience
Head of Engineering
Are you as comfortable with a wrench as you are ripping up the slopes? Do you engineer your way out of every problem you encounter in life? Do you love building teams of talented engineers and leading them to success?
Are you a master at orchestrating the complex symphony of hardware projects?
Do you want your vehicles to disrupt the Skiing Industry?
Send us your pitch!
Remote, GMT +/- 6 hours
Fulltime
Open Application
Open Application
We are always on the lookout and we're firm believers that it's about who, not what.
Are you convinced we should hire you?
Send us your pitch!
Remote, GMT +/- 6 hours
Fulltime
Open Application
We are always on the lookout and we're firm believers that it's about who, not what.
Are you convinced we should hire you?
Send us your pitch!
Get In Touch
Get In Touch
