Ski lifts. . .
Without cables
Ski lifts. . .
Without cables
Ski lifts. . .
Without cables
The mission
Safe, efficient and affordable transport for all ski areas.
The product
The AST Pod
The AST Pod
The AST Pod
Our top of the line, 4 or 6 - seater vehicle.
The AST stands for Armana Skier Transport, and the Pod for the luxuriously safe experience when riding it.
Enclosed cabins block wind and cold, while ergonomic seats, cabin heating and intelligent suspension keep the ride smooth and enjoyable.
Our top of the line, 4 or 6 - seater vehicle.
The AST stands for Armana Skier Transport, and the Pod for the luxuriously safe experience when riding it.
Enclosed cabins block wind and cold, while ergonomic seats, cabin heating and intelligent suspension keep the ride smooth and enjoyable.
Scale capacity as needed
Traditional lifts operate at a fixed capacity per hour, no matter how many skiers show up. Armana’s Skier Transports (ASTs) adapt to your resort’s real-time needs, allowing you to optimise your skier experience.
With an AST fleet, you’ll handle peak crowds and quiet days without wasting resources.
Scale capacity as needed
Traditional lifts operate at a fixed capacity per hour, no matter how many skiers show up. Armana’s Skier Transports (ASTs) adapt to your resort’s real-time needs, allowing you to optimise your skier experience.
With an AST fleet, you’ll handle peak crowds and quiet days without wasting resources.
Scale capacity as needed
Traditional lifts operate at a fixed capacity per hour, no matter how many skiers show up. Armana’s Skier Transports (ASTs) adapt to your resort’s real-time needs, allowing you to optimise your skier experience.
With an AST fleet, you’ll handle peak crowds and quiet days without wasting resources.
Shorter transit times
Shorter transit times
How efficiently do you move your guests up the mountain?
Armana’s Skier Transports (ASTs) travel significantly faster than any cable-based lift solution. We decrease transit times and give your guests more time on the slopes.
Shorter transit times
How efficiently do you move your guests up the mountain?
Armana’s Skier Transports (ASTs) travel significantly faster than any cable-based lift solution. We decrease transit times and give your guests more time on the slopes.
No fixed infrastructure
No fixed infrastructure
Nothing drives more visitors than new terrain and routes.
No fixed towers or cables mean you can adjust routes seasonally or for events, unlocking new experiences for your guests whenever you want. A groomed and fenced route is all that’s required to get your fleet going.
No fixed infrastructure
Nothing drives more visitors than new terrain and routes.
No fixed towers or cables mean you can adjust routes seasonally or for events, unlocking new experiences for your guests whenever you want. A groomed and fenced route is all that’s required to get your fleet going.
Beginner friendly
Beginner friendly
Offer stationary, ground-level, walk-in or sit-down access.
If your guests know how to sit down on a sofa or get into a mini van, they’ll know how to ride Armana Skier Transports (ASTs).
Beginner friendly
Offer stationary, ground-level, walk-in or sit-down access.
If your guests know how to sit down on a sofa or get into a mini van, they’ll know how to ride Armana Skier Transports (ASTs).
Cut operational costs
Cut operational costs
Fixed lifts run empty during low demand, burning energy and staff hours.
Armana's ASTs only operate when needed, scaling to match skier demand. This cuts waste, lowers operating costs, and frees up your team for other priorities.
Cut operational costs
Fixed lifts run empty during low demand, burning energy and staff hours.
Armana's ASTs only operate when needed, scaling to match skier demand. This cuts waste, lowers operating costs, and frees up your team for other priorities.
Terrain requirements
Terrain requirements
Unlike regular surface lift solutions, Armana’s ASTs navigate slopes up to 40% linear grades with adaptive traction using proven technology.
The Armana team assists you whenever you want to open new runs or glades without expensive grading or infrastructure.
Terrain requirements
Unlike regular surface lift solutions, Armana’s ASTs navigate slopes up to 40% linear grades with adaptive traction using proven technology.
The Armana team assists you whenever you want to open new runs or glades without expensive grading or infrastructure.
No more wind closures
No more wind closures
Keep your resort open when others close.
Armana’s ASTs are purpose built for skier operations and tackle the harshest conditions. Redundant sensors, surface transport and the weight of the vehicle make wind closures a thing of the past.
No more wind closures
Keep your resort open when others close.
Armana’s ASTs are purpose built for skier operations and tackle the harshest conditions. Redundant sensors, surface transport and the weight of the vehicle make wind closures a thing of the past.
Skier safety
Skier safety
Let skiers experience the comfort of stationary entry and exit - You are not waiting for the lift; your AST is waiting for you.
Our autonomous navigation transports guests up the mountain, has emergency stop capability, and uses fenced routes to ensure a safe and comfortable ride.
Skier safety
Let skiers experience the comfort of stationary entry and exit - You are not waiting for the lift; your AST is waiting for you.
Our autonomous navigation transports guests up the mountain, has emergency stop capability, and uses fenced routes to ensure a safe and comfortable ride.
Decrease your footprint
Decrease your footprint
Avoiding fixed infrastructure means you’ll reduce land disruption and concrete use.
Variable throughput cuts energy waste, saving up to 50% in emissions versus regular lifts, helping your resort run more sustainably.
Decrease your footprint
Avoiding fixed infrastructure means you’ll reduce land disruption and concrete use.
Variable throughput cuts energy waste, saving up to 50% in emissions versus regular lifts, helping your resort run more sustainably.
Lease or buy
Lease or buy
Lease your fleet and fold your transport costs into your operational budget.
Use our fleet estimator to get a good sense of what your particular scenario would look like.
Lease or buy
Lease your fleet and fold your transport costs into your operational budget.
Use our fleet estimator to get a good sense of what your particular scenario would look like.
Maintenance
Maintenance
Armana’s vehicles use modular designs and standard components, simplifying upkeep.
Remote diagnostics catch issues early, reducing downtime and keeps operations predictable and cost-effective.
Maintenance
Armana’s vehicles use modular designs and standard components, simplifying upkeep.
Remote diagnostics catch issues early, reducing downtime and keeps operations predictable and cost-effective.
Optimise energy use
Optimise energy use
Optimise your energy use like never before.
ASTs run only when needed, utilising efficient electric systems. This cuts your resort’s energy costs and supports greener operations.
Optimise energy use
Optimise your energy use like never before.
ASTs run only when needed, utilising efficient electric systems. This cuts your resort’s energy costs and supports greener operations.
Eat queues for breakfast
Eat queues for breakfast
Queues form when the throughput of your lift system is lower than demand. Even the highest speed 6-pack is limited to 6 skiers approximately every 8 seconds.
With Armana, you open multiple stations at peak times, increasing throughput to 12, 18, 24 or more at a time, letting you eat queues for breakfast (or lunch).
Eat queues for breakfast
Queues form when the throughput of your lift system is lower than demand. Even the highest speed 6-pack is limited to 6 skiers approximately every 8 seconds.
With Armana, you open multiple stations at peak times, increasing throughput to 12, 18, 24 or more at a time, letting you eat queues for breakfast (or lunch).
Get an instant estimate for your scenario
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Get an instant estimate for your scenario
Fill in the form below
Pricing
Get an instant estimate for your scenario
Fill in the form below
Pricing
About Armana
About
Armana's initial idea came to Dennis whilst he was stuck in a chairlift in 2012. Back then Armana wasn't possible. Today it is.
The founding team
Dennis Hettema
CEO
30 years technical and commercial leadership veteran. Successfully scaled and lead numerous large distributed teams. Avid skier. Focus: overall leadership, sales & tech
Naomi Hettema
COO
30 years operations veteran. 3x RCI largest cruise ship in the world operations leader. Various operational leadership roles in tourism industry. Focus: overall operations
Joel Baynes
Chief Special Ops
22 years operational veteran. Numerous strategy roles across tech led startups and scale-ups. Focus: compliance, insurance, legal and special ops
Jamie Reynolds
CTO
25 years digital leadership, delivering innovation for top FTSE 100 clients. High-energy, enthusiastic, and passionate backcountry snowboarder.
The founding team
Dennis Hettema
CEO
30 years technical and commercial leadership veteran. Successfully scaled and lead numerous large distributed teams. Avid skier. Focus: overall leadership, sales & tech
Naomi Hettema
COO
30 years operations veteran. 3x RCI largest cruise ship in the world operations leader. Various operational leadership roles in tourism industry. Focus: overall operations
Joel Baynes
Chief Special Ops
22 years operational veteran. Numerous strategy roles across tech led startups and scale-ups. Focus: compliance, insurance, legal and special ops
Jamie Reynolds
CTO
25 years digital leadership, delivering innovation for top FTSE 100 clients. High-energy, enthusiastic, and passionate backcountry snowboarder.
About Armana
Armana's initial idea came to Dennis whilst he was stuck in a chairlift in 2012. Back then Armana wasn't possible. Today it is.
The founding team
Dennis Hettema
CEO
30 years technical and commercial leadership veteran. Successfully scaled and lead numerous large distributed teams. Avid skier. Focus: overall leadership, sales & tech
Naomi Hettema
COO
30 years operations veteran. 3x RCI largest cruise ship in the world operations leader. Various operational leadership roles in tourism industry. Focus: overall operations
Joel Baynes
Chief Special Ops
22 years operational veteran. Numerous strategy roles across tech led startups and scale-ups. Focus: compliance, insurance, legal and special ops
Jamie Reynolds
CTO
25 years digital leadership, delivering innovation for top FTSE 100 clients. High-energy, enthusiastic, and passionate backcountry snowboarder.
Join us!
Ready to disrupt the skiing industry?
Check out our open opportunities.
Remote, GMT +/- 6 hours
Fulltime
Competitive package
15+ years experience
Chief Commercial Officer
Chief Commercial Officer
Do you love sales as much as you love skiing? Are you a doer who makes friends everywhere you go? Do you pick up the phone every day to make sure your pipeline never stops moving?
Can you build world class commercial teams?
Do you want to disrupt the Ski Industry?
Send us your pitch!
Remote, GMT +/- 6 hours
Fulltime
Competitive package
15+ years experience
Chief Commercial Officer
Do you love sales as much as you love skiing? Are you a doer who makes friends everywhere you go? Do you pick up the phone every day to make sure your pipeline never stops moving?
Can you build world class commercial teams?
Do you want to disrupt the Ski Industry?
Send us your pitch!
Remote, GMT +/- 6 hours
Fulltime
Competitive package
10+ years experience
15+ years experience
Head of engineering
Head of engineering
Are you as comfortable with a wrench as you are ripping up the slopes? Do you engineer your way out of every problem you encounter in life? Do you love building teams of talented engineers and leading them to success?
Are you a master at orchestrating the complex symphony of hardware projects?
Do you want your vehicles to disrupt the Skiing Industry?
Send us your pitch!
Norrköping Sweden, +/- 3 hours travel
Fulltime
Competitive package
10+ years experience
15+ years experience
Head of engineering
Are you as comfortable with a wrench as you are ripping up the slopes? Do you engineer your way out of every problem you encounter in life? Do you love building teams of talented engineers and leading them to success?
Are you a master at orchestrating the complex symphony of hardware projects?
Do you want your vehicles to disrupt the Skiing Industry?
Send us your pitch!
Remote, GMT +/- 6 hours
Fulltime
Open application
Open application
We are always on the lookout and we're firm believers that it's about who, not what.
Are you convinced we should hire you?
Send us your pitch!
Remote, GMT +/- 6 hours
Fulltime
Open application
We are always on the lookout and we're firm believers that it's about who, not what.
Are you convinced we should hire you?
Send us your pitch!
Get in touch
